The Because Effect

Understand Your Buyer > How To Engage > The Because Effect

What is it?

The Because Effect is an adaptation of The Path of Least Resistance. In this case we are “doing the thinking” for the client.

Why does it work?

It works because when a client is presented with reasoning for why they should buy a product or service, they are likely to use and favour this argument as the “thinking” has been done for them.



How can you use it?

The Because Effect works very well in FAQ or objection handling scenarios. By presenting the case “because” you can counter objections before they occur. That’s why we suggest using this method in your copy – because it can open and close client objections in a single sentence.




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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

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How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

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