What is it?
Offering your clients the ability to purchase from you in the smallest and cheapest way possible to maximise the chance of them making a purchase.
Why does it work
It works because your clients are naturally risk averse. By allowing someone the ability to work with you or sample your offering in the smallest way possible gives them a chance to test if you meet their standards and to experience your offering before they potentially buy more.
How can you use it
Think about the smallest possible version of your offering you could have. Without damaging your main offering or brand, what’s the cheapest, smallest offering you could present to the marketplace?