Understand Your Buyer > How to Engage > The Author Effect
What is it?
The Author Effect is all about becoming an authority in your space through thought leadership and writing,
Why does it work?
It works because you can’t be an authority without first being an author. If you write books, blogs and articles on your topic you not only demonstrate confidence, certainty and expertise – you also encourage reciprocity as your writing may provide valuable information/insight/advice.
How can you use it?
Depending on your offering, could you create a book, write articles or create educational content that would be of use to your target client and position you as an authority?
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