Understand Your Buyer > How To Convert > The Ascension Effect
What is it?
The Ascension Model is all about creating a logical pathway in your offering from most basic (or cheapest) to most complex (or expensive)
Why does it work?
It works because it provides a degree of guidance to the buyer and makes it obvious and easy to identify not only what they need to buy, but also what might come next or when they need to upgrade.
How can you use it?
Depending on your offering, think about the most important factors to your buyer and create a simple 3/4/5 step ascending model. Could you ascend by price, usage, size, speed or any other variable that would be of the most relevance and value to your buyer.
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