Understand Your Buyer > How To Convert > Social Proof

What is it?

Social Proof is the act of using reviews and comments from other clients to reassure and attract potential new clients.

 

Why does it work?

It works because if you are considering buying something, the reviews and comments of others can help to fill in the gaps as well as reassure you that you are not alone in “taking the risk” and buying the product or service.

 

How can you use it?

Using third party review sites such as Google, TripAdvisor, Trust Pilot and others is a credible way to request and collate the honest and unbiased comments of your clients.

Using case studies and testimonials can provide a more in depth and contextual example for potential new clients, reassuring them of how your product or service works, as well as the fact that others are also buying.

 

Example

EVERY time you use an Uber, you are presented with a screen to rate the driver and also maybe leave them a tip. By making this part of the process, it maximises the number of ratings which provides a better experience for everyone.

 

See also

• The Before/After Effect
• Transformation Statement
• Specific Proof

 

 

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