Sell the destination, not the journey

Understand Your Buyer > How People Work > Sell The Destination

What is it?

Your buyer’s primary concern is with the end result they seek. Focussing on the “destination” and end result your clients seek will naturally capture their attention and engage them.

Why does it work?

It works because as human beings we are naturally self focussed. Your buyers are focussed on their needs and as a seller, you are focussed on the details of your offering. By switching focus from what you offer to what that means for the buyer you are “speaking their language” and thus more likely to engage with them.



How can you use it?

Putting this into practise is simple to do, but difficult to remember as your natural inclination is to focus on yourself.  When communicating with buyers you need to start with talking about what matters to them most – what are they trying to achieve? what would success look like to them? Once that’s established then you can relate that to your offering.


Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more