What is it?
You can seize the attention of your buyer by either displaying a seal of approval for a body you are part of, or offering to provide them with a seal of approval when they buy from you.
Why does it work?
A seal of approval is a shortcut to communicating that your offering is of a lower potential risk as it has been “approved of” by others or that you adhere to a set of standards or requirements.
How can you use it?
There are two ways to do it:
- Use the seal of approval for the bodies you are a part of (so long as your buyer would CARE about them.
- Offer your own seal of approval to your clients.
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