Understand Your Buyer > How To Seize Attention > Seal of Approval

 

What is it?

You can seize the attention of your buyer by either displaying a seal of approval for a body you are part of, or offering to provide them with a seal of approval when they buy from you.

 

Why does it work?

A seal of approval is a shortcut to communicating that your offering is of a lower potential risk as it has been “approved of” by others or that you adhere to a set of standards or requirements.

 

How can you use it?

There are two ways to do it:

1. Use the seal of approval for the bodies you are a part of (so long as your buyer would CARE about them.
2. Offer your own seal of approval to your clients.

 

Example

Mumsnet, an online forum for mums rates products and allows those they approve of to use their seal of approval.

 

 

See also

• The Association Effect
• The Official Supplier Effect

 

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