Understand Your Buyer > Selling Communication Basics > Schemas
What is it?
Schemas are the fancy way of saying that we associate characteristics or thoughts with certain things. Using descriptive words and characteristics can help to better explain your offering.
Why does it work?
It works because it provides some context and some familiar terms to help clients to better understand your offering. If your clients understand the characteristics of your offering on their own terms, they can create their own image and understanding in their mind.
How can you use it?
How can you describe your offering in a more contextual way using the power of Schemas? Could you draw comparisons with other things and use equivalence to help explain your offering?
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.