Understand Your Buyer > How To Convert > Problem Solution Grid
What is it?
In selling communication, you can never be too OBVIOUS or make things too simple to understand. As such, linking the problem you solve to the solution you provide makes it easy for your buyer to understand if your offering will meet their needs.
Why does it work?
It works because it follows the path of least resistance. Rather then expecting your buyer to navigate your offering, listing the problems you solve can help them shortcut and understand your offering.
How can you use it?
This can work for any business type and may be an internal or external document accordingly. You need to have a good grasp on the problems you solve and keep this as concise as possible.
1 – Define the problems you solve.
2 – Link each problem to the part of your offering that solves it.
3 – Create a simple one pager image/document with the above.