Understand Your Buyer > How to Engage > Positively Ambiguous
What is it?
When something is positively ambiguous it can be understood and interpreted in a number of ways but all of them are positive.
Why does it work?
It works because selling is about good communication and finding a connection point. It’s a conversation with money at the end. When you are positively ambiguous, your buyers can read their own meaning into your messaging and feel it resonate with them.
How can you use it?
Using positively ambiguous statements in your messaging can help engagement because buyers make the statement their own meaning which heightens their belief that you understand their needs.
You can use terms and statements like these:
- The best price possible.
- The service you would expect.
- Move your business forward.
- Get the best from.
See also
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