Well, this is embarrassing..

The first click conditioned you to think you might get some information, you clicked, but you didn’t get anything.

Undeterred you clicked a second time in the hope of finding the information- but alas this has all been a ploy.

You can see first hand how human behaviour is driven by conditioning and isn’t always logical.

Despite falling for this once, you clicked again when there was nothing to prove that click would actually work.

As your reward I can tell you that not only are you in a positive feedback loop, but that emotion trumps logic and this is an example of FOMO.

You’re also trying to bridge an information gap.

This psychology stuff isn’t as theoretical as you might believe…