Practical Sales Training™ > How To Convert > Option Packages

What is it?

Option Packages are all about collating together options so that it’s easier for buyers to understand and choose.

Why does it work?

In the same way we like to buy a bundled deal or even a mega pack version of an offering, having pre-selected defaults for various options can make it easier for buyers to choose. In the car world, these option packages are often used when concerning things like having a “sport package” or a “comfort package”. By collating together options to give a “sporty” or “comfort” feel, it’s easier for buyers to get what they want instead of manually picking individual options.

How can you use it?

Depending on your offering, but definitely if it is large and complex, consider what your buyers are looking for and then create “packages” of options to reach those desired outcomes. Whether it’s a “luxury” package, a “budget” package or one that is “sporty”, think about what matters to your buyer and how you can curate the right selection of options to help them achieve their desired outcome.

Example

Imagine a home cleaning company that offers a wide range of services – carpet cleaning, window washing, oven cleaning, deep cleaning, and laundry. For a buyer, picking each individual service could feel overwhelming and time-consuming.

Instead, the company could create Option Packages like:

The Fresh Start Package – Includes deep cleaning, oven cleaning, and carpet cleaning.
The Sparkle Package – Includes window washing, general cleaning, and laundry services.
The Deluxe Package – All services bundled together with a small discount.

This way, a customer who wants a hassle-free “full service” can just choose the Deluxe Package instead of manually selecting every individual option.

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