Understand Your Buyer > How To Get Attention > One Social Handle

What is it?

Having one social handle makes it easier for people to remember and connect to you. Most people have different handles on different platforms which can be an unnecessary barrier.

Why does it work?

It works mainly because it makes you easier to remember. Any simplification of how people contact you (think simple email addresses and easy to remember phone numbers) is a good thing.

It also looks professional too as it’s no easy feat.

How can you use it?

To make this work, you need to find a handle that is not only available, but is possible for all of the social platforms you will appear on. Some of them have character count limitations that make this harder.

To find availability, there are tools to save you having to check each platform independently:

https://www.get.inc/tools/social-media-username-checker

Simplifying touch points

Making it easy for people to interact with you and buy from you is a crucial factor but so easy to miss. Here are 9 ways you can make it easier for people to contact you:

Catchall email – Never miss an email by ensuring that [email protected] gets delivered.
Memorable phone number – If you want people to call you, make it easy for them to remember your number.
Simple Email Address – Make it easy for people to email you by having “obvious” email addresses.
Freephone / Freepost– If you want people to call or write to you, then making it free ensures there are no barriers.
Simplified URL – Using a domain that’s easy to read, write, speak, spell and remember makes life easier for your buyer.
Start here domain – Make it easy for new buyers and clients to know how to interact with you.
Misspelt domain – If there is a common misspelling of your name then it makes sense to own the .com domain.
DM Word – Make it easy for people to direct message (DM) you by giving them a keyword to use.
QR Codes – Make it easy for people in the real world to find you online.

One Social Handle

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