Understand Your Buyer > Wordplay > Neologism

What is it?

A neologism is a fancy term for creating a new word.

Why does it work?

Creating a new word for your business, product or service can make things much easier when it comes to securing a domain name and not having any trademark issues. Creating a whole new word means you get to define what it means.

How can you use it?

This is most relevant when it comes to naming your business, product or service – creating a new word to convey your offering can help to make you well known in your space. (eponymy)


12 Wordplay techniques to capture attention:

  1. Acrostic
  2. Alliteration
  3. A​mbigram
  4. Anaphora
  5. Assonance
  6. Calligram
  7. Consonance
  8. Neologism
  9. Rhyme
  10. Mesostic
  11. Epistrophe
  12. Homophone



Like this kind of stuff? Want more?

Then Practical Sales Training™ is for you…

Action focussed, affordable sales training

for entrepreneurs and small business owners.

Brought to you by James Newell