What is it?
We are more likely to notice things that move than things that don’t. This is why we notice things like flashing signs or animated logos.
Why does it work?
It works because our caveman brain is wired to notice things which are a potential threat. Anything that doesn’t match its environment or anything that is in motion is a potential threat and thus it draws our attention.
How can you use it?
From animating your logo to having flashing signage or using videos on social media – how can you make your message move?
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