Understand Your Buyer > How To Convert > The Money Back Guarantee
What is it?
A Money Back Guarantee is one of the most classic and easily implemented ways to encourage client conversion by covering the downside.
Why does it work?
It works because it eliminates risk and demonstrates the confidence the seller has in their offering. A Money Back Guarantee is a strong indicator of a proven offering and a results-driven seller.
How can you use it?
Depending on your offering, identify the result or deliverable your clients are seeking and then provide the assurance that should that result not be achieved, the client can have a refund. This doesn’t work for all offerings and can leave you open to some abuse so needs to be used with caution and diligence.
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