What is it?
When it comes to following up, there is an urgency and a sense of diminishing return – but what about 12 months from now.. or more? This is the long range follow up.
Why does it work?
It works because after a long period of time, buyers may still have a need for your offering, but may have forgot. What was a “no” 12 months ago, may now be a “yes” as circumstances and people change. It’s worth attempting the contact, but with ZERO expectation of a response. It’s a final attempt to pique interest before we move on for good.
How can you use it?
Following up a long time after you last spoke with a potential buyer is something that you can easily automate using a follow up sequence. At the point when you are giving up on someone due to a lack of response, you can add an automated email follow up that will fire in approx 12 months time (or a timescale that suits your offering).The email would look something like this:
Title – “Still interested in <offering name>™?”
It’s been a year since we last spoke – time flies!
I wanted to see if you were still considering <offering name>?
No need to reply to this email if you aren’t interested.
PS. how did you get on with <mention something personal if appropriate>