Understand Your Buyer > How to Engage > Logo Coupling
What is it?
The Logo Coupling Effect is all about placing your logo alongside that of your potential client when it comes to making proposals / presentations.
Why does it work?
It works because it allows your potential buyer to imagine working with you and achieve their objective, building anticipation and excitement.
How can you use it?
Depending on your offering, the next time you make a presentation or send a proposal to a potential new client, consider adding their logo to the documentation/slides you produce.
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