Lead Magnet

Understand Your Buyer > How To Engage > The Parts Effect

What is it?

A lead magnet is something of value- usually a free pdf or ebook – that is offered to entice someone to sign up to your email list.

Why does it work?

Using the principles of information gaps as well as the Freemium model, lead magnets allow you to engage with new potential clients by giving them something of value, demonstrating your offering and beginning a relationship with them.



How can you use it?

“How to” guides, ebooks, numbered lists, free sheets and more can be used as lead magnets. As long as what is offered would be of genuine value to the recipient then it’s a viable magnet to use.



Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more