Information & Opportunity

Understand Your Buyer > How People Work > Information & Opportunity

What is it?

When you are looking to sell something, you need to give your buyer the information and opportunity they need to make the best decision for themselves.


Why does it work?

It works because it removes the need to be pushy or try to convince someone to buy something. If you reframe the situation as you provide the information and opportunity necessary to buy, then you give the buyer control over the situation. No-one likes to be sold to and everyone likes to buy, this is down to a feeling of control. The more in control your buyer feels, the more likely they are to buy.


How can you use it?

In your next selling conversation, focus on information and opportunity – does your buyer have everything they need to make an informed decision?



Like this kind of stuff? Want more?

Buy the book!


Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more