Understand Your Buyer> How to Engage > Gamification
What is it?
Gamification is all about adding game elements (points and levels) to encourage buyers to act.
Why does it work?
It works because most of us are naturally competitive and thanks to reactance it’s hard to be presented with a challenge and not respond to it. If we know there are more levels, points, awards and stages to something it makes it attractive – just look at the success of Candy Crush and other games which offer no reward other than the pride of achieving a certain level.
How can you use it?
Depending on your offering, consider measuring your potential buyer’s performance in terms of points, stages or levels and then present your offering as the next level or a quantifiable improvement in their performance.
An example might be this – If you have a sales message you are in level 1. If that sales message doesn’t include a tagline, call to action or opening gambit then you need to “upgrade” to level 2 which you can do so with the Clear Sales Message Course.
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