There are two things that keep you from converting prospects to clients:
- Lack of clarity in your messaging- both internally and externally.
- Lack of confidence in delivery and differentiation- which stems from a lack of clarity.
There is one thing that can change every sales interaction you ever have.
At the heart of all sales is communication.
From the language and terminology we use to how we structure our websites, sales materials, conversations and pitches- the heart of every successful sale begins with clear and engaging communication.
“It’s one thing to be good at what you do,
but quite another to be good at selling what you do.”
Who is this for?
We work with businesses across all sectors and locations- there is no “typical client” for us. That said, there are some key trigger points that make you a right fit for us:
- You’re starting a new business or creating a new product or service from scratch.
- You’re creating or updating your website or your branding.
- You want to grow your sales but are unsure where to begin.
- You know your messaging could be better and perhaps lack confidence when presenting your business.
What do you get?
Everything you need to present and sell your offering.
Every client we work with is different, but their needs are the same.
We operate on a fixed price consultancy basis delivering everything you need to sell, from naming products and services right through to training your team/
The deliverables can include:
External Messaging
External elements and collateral to be used in marketing and sales.
- Name for the business / product / service (as required)
- Memorable and engaging tagline.
- Social Media Bio / About us text.
- Website structure and content.
- Content for brochures, decks and presentations.
- Templated email content.
- Naming your process and being clear on “how” your product/service works.
Internal Messaging
The internal elements required for you and your team to present and sell.
- Memorable system for explaining your offering using an ACROSTIC
- Establishing credible differentiators.
- Objection handling to maximise every conversation.
Sales Training
Bespoke training for you and your team covering your sales messaging as well as
- How to sell your offering.
- The basics of value centred selling.
- Understanding your buyer- including these psychological elements.
Support
- Support by phone/email/Zoom for 3/6/12 months as required for any sales messaging related issue such as emails, calls and pitches.
How does it work?
Clear Sales Message is the culmination of years of sales experience, success, research and understanding. From understanding your buyer better to the common sense and neuroscience behind selling, everything we do is commercially focussed and designed to help you engage and convert your clients.
Everything we produce adheres to the 3 principles of sales messaging, considers the 7 common questions and is above all else CLEAR:
We also utilise numerous elements of psychology, science, and common sense factors such as:
REMEMBER: “If they don’t understand it. They can’t buy it.”
The details:
We charge for a result, not our time.
Every client we work with receives a fixed price quote including everything they will need to deliver the maximum result. We charge for the deliverables we produce, not how long it takes us to produce them.
Payment upon commencement.
As what we do is intangible, we request payment before any engagement proceeds.
Timescale.
Depending on the complexity of the project, the total process time for creative works is 4-6 weeks.
Unlimited iteration.
There is no limit to the amount of time we spend with you or the number of changes we make. The work only concludes when you are happy. Because that’s the right thing to do.
Don’t just take our word for it..
Find out what our clients say about us here and 500+ Linkedin Recommendations here.
