Practical Sales Training™ > How To Convert > Extended Warranty
What is it?
Depending on your offering, you might have a standard guarantee or warranty, allowing to extend it for an additional fee is a source of additional income and something your buyers will apprecoate
Why does it work?
It works because it plays on the buyer’s need to feel secure and prepared for the future. Having the option to pay for an extended warranty is simple enough to implement and, depending on the uptake in claims, is something that could be profitable too.
How can you use it?
If appropriate to your offering, could you offer an extended warranty, or partner with an extended warranty company who could create a bespoke package which you could sell?
Hypothetical Example:
A high-end electronics retailer sells premium coffee machines with a 2-year standard warranty. During checkout, they offer customers the option to purchase an extended 3-year warranty for an additional £50.
Many buyers choose the upgrade because it provides peace of mind – especially for a product they use daily and want to last for years. The retailer earns additional revenue while buyers feel more secure about their purchase.
Similarly, a furniture store might offer:
“Upgrade your sofa warranty from 5 years to 10 years for just £99—covering accidental spills, stains, and structural damage.”
This simple add-on increases average order value while reassuring buyers that the brand stands behind its product for the long term.
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