What is it?
Experiential Packaging is all about ensuring that every step of the buying process is enjoyable and has – more importantly – been carefully considered and crafted.
Why does it work?
It works because most packaging and delivery is dull. It’s only since the advent of companies like Apple that we as consumers and many organisations have considered incorporating the packaging of an item as being integral to the experience.
If you think about it, the packaging is actually your first impression of a brand, so to not think it through is a considerable oversight.
How can you use it?
This is more relevant for physical offerings, but consider the packaging and physical deliverables that come with your offering when someone buys. How could you make the experience more enjoyable, simpler or in some way reassuring to your buyer that they have definitely made the right purchasing decision..?
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