Practical Sales Training™ > How To Keep Your Clients Happy > Experiential Packaging

What is it?

Experiential Packaging is all about ensuring that every step of the buying process is enjoyable and has – more importantly – been carefully considered and crafted.

Why does it work?

It works because most packaging and delivery is dull. It’s only since the advent of companies like Apple that we as consumers and many organisations have considered incorporating the packaging of an item as being integral to the experience.

If you think about it, the packaging is actually your first impression of a brand, so to not think it through is a considerable oversight.

How can you use it?

This is more relevant for physical offerings, but consider the packaging and physical deliverables that come with your offering when someone buys. How could you make the experience more enjoyable, simpler or in some way reassuring to your buyer that they have definitely made the right purchasing decision..?

Hypothetical Example:

A luxury skincare brand decides to rethink its packaging. Instead of shipping products in plain cardboard boxes, each order arrives in a magnetic-lid gift box with soft tissue wrapping, a handwritten thank-you note, and a small sample of a complementary product.

When customers open the package, the unboxing experience feels like opening a gift – building excitement, delight, and brand loyalty.

Similarly, a coffee subscription company might include:

A welcome card explaining the origin of the beans.
A QR code linking to a short video tour of the coffee farm.
A personalised label with the customer’s name on their first bag.

This attention to detail not only makes customers feel valued, but also encourages them to share the experience on social media, creating free marketing for the brand.

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