Decision Fatigue

Understand Your Buyer > How People Work > Decision Fatigue

What is it?

Decision Fatigue looks at how the quality of our decision making deteriorates the more decisions we have to make.

Why does it work?

The human brain can only process so much information. Making numerous decisions can tax the brain and border on overchoice.



How can you use it?

Can you eliminate some of the decision making elements from your sales process? either by providing default,  “popular” and “recommended” options, or presenting clients with decisions in a more sparse manner?


Decision Fatigue


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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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