Cost Neutral

Your Buyer > How To Convert > Cost Neutral

What is it?

Some offerings are free to consumers, but being free can raise suspicion, so describing yourself as “cost neutral” and explaining how you get paid is a way to overcome that.

Why does it work?

It works because we’re wary of free things as we know nothing truly is free and there may be a catch or a sales pitch on it’s way to us…

By describing yourself as cost neutral and explaining how you get paid and that it doesn’t directly come from the buyer (so you are “free”) tackles the issue with honesty and logic which can quell any suspicion. This suspicion is also the reason why sometimes we prefer to pay for a diagnosis rather than have it for free…



How can you use it?

Depending on your offering, could you move from a “free” option to describing yourself as cost neutral?

If your buyers accept your free services then there is no issue, but if you experience suspicion and difficulty then this is one way to eliminate the issue.



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How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

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