Core Values

Understand Your Buyer > How To Engage > Core Values

What is it?

Having Core Values and communicating them can be a powerful way to connect with potential buyers.

Why does it work?

It works because it helps to not only connect likeminded people together who share the same values as you and your business, but a set of core values is akin to a process of working which allows buyers to understand what they can expect from you and HOW you approach things.



How can you use it?

If you don’t already have this, you can take inspiration from larger companies such as Apple or Nike, or you can choose from a list of core values and identify those which resonate most with you.



Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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