What is your sales message?
One of the fundamental elements of sales is to clarify is your core message.
This is your “value proposition” or “pitch”. It’s how you communicate to present your offering to potential clients.
We call it your Clear Sales Message.
There are 4 stages to defining your message, each one ensures that at every point of client contact you are consistent and engaging.
You might need this if..
- You have created a new business, product or service.
- You are creating or updating your website.
- You are creating or updating your branding.
What you get
Having a Clear Sales Message is at the very core of your sales success. Being able to confidently and efficiently present your offering to potential clients can make or break your sales efforts.
We cover:
Answering “what do you do?”
At the most basic level, we help you to articulate what your offering is, why your potential clients should care about it and why they should choose you over the competition.
Creating a system to deliver your message
Establishing your message is fundamental, but having a means of delivering it quite another. We utilise memory techniques and templated examples to allow you to simply and effectively communicate the same message every time.
Social Bio
Describing your business, product or service in a sentence to ensure it fits the limits of the social media platforms you are using.
About us
Describing your business, product or service in longer form text where more space is available and more information is required.
| Core Message | Define your core sales message “what do you do?” |
| Acrostic | Creating a memorable system to explain what you do |
| Social Bio | Your business in a sentence. |
| About us | Your business in a paragraph |
Why you’d need it
Ensuring you have a Clear Sales Message is the beginning of your sales process. If your clients don’t understand your offering- they can’t buy it.
Conversely if your sales team aren’t confident in presenting your offering then they will struggle to sell it.
Communicating with your clients in an engaging and commercially focussed way is at the heart of all we do. Adhering to the principles of creating CLEAR content and the 7 questions your clients will be considering, we ensure that every part of our work is focussed on engaging and converting clients.
We also consider the numerous psychological factors that influence your buyers’ behaviour.
What it costs
Depending on your requirement, creating your core message starts at £750.
Please contact us to find out more.
Want more?
We have fixed price packages which are designed to deliver exactly what you need to clarify your messaging and improve your sales performance.
They also offer better value than purchasing our individual services.
IDENTITY
£550*
IDEAL FOR NEW START BUSINESSES
*FULL PRICE £800
UNLIMITED ITERATION
TAGLINE
Encapsulate your offering in a short and memorable tagline.
Individual price- £350
MESSAGE
£1650
IDEAL FOR GROWING BUSINESSES
UNLIMITED ITERATION
TAGLINE
Encapsulate your offering in a short and memorable tagline.
Individual price- £350
CORE MESSAGE
*Define your core sales message: "what do you do?"
*Creating a memorable system to explain what you do.
*Social Bio - Your business in a sentence.
*About us - Your business in a paragraph.
Individual price- £750
DIFFERENTIATORS
*Establishing credible differentiators.
*Analyse your offering and messaging.
*Analyse competitor messaging.
Individual price- £550
TRAINING
£2250*
IDEAL FOR BUSINESSES WITH SALES TEAMS
*FULL PRICE £2750
UNLIMITED ITERATION
TAGLINE
Encapsulate your offering in a short and memorable tagline.
Individual price- £350
CORE MESSAGE
*Define your core sales message: "what do you do?"
*Creating a memorable system to explain what you do.
*Social Bio - Your business in a sentence.
*About us - Your business in a paragraph.
Individual price- £750
DIFFERENTIATORS
*Establishing credible differentiators.
*Analyse your offering and messaging.
*Analyse competitor messaging.
Individual price- £550
OBJECTION HANDLING
Preparing for and preventing common sales objections specific to your offering.
Individual price- £350
SALES TRAINING
Clear Sales Message in house sales training specific to your offering.
Individual price- £750/day
Additional Services
From £250
SALES COPY
From brochures to emails, to full websites, we produce sales focussed copy.
Individual price- £250
ADHOC SALES SUPPORT
Ongoing adhoc sales support- ideal for companies who pitch or communicate often.
Individual price- £250/Month
SALES PITCH SUPPORT
Review and iteration od your sales presentation deck or pitch docuentation..
Individual price- £250