Understand Your Buyer > How People Work > Contact Window
What is it?
Knowing the best time to call or email your potential buyer will ensure you get the most from your prospecting time and outreach.
Why does it work?
It works because your buyers have their own lives/businesses/jobs/commitments and knowing the best time to contact them to maximise the chance of a response will ensure you don’t waste your outreach efforts.
How can you use it?
For your own buyers, consider when is the best time to contact them, not just in the week, but across a month and the year too.
When you consider things like bank holidays, seasonality and industry specific events and dates you will be in the best position to succeed.
Example
This simple digram illustrates the best times to call/email and the times to avoid.
It’s not absolute by any means, but a useful visual reminder.
See also
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