Understand Your Buyer > Selling Communication Basics > Clustering
What is it?
Clustering is the act of collating together similar things – such as information – so that they can be better understood.
Why does it work?
It works because it makes your information easier to digest and understand. By ensuring related items are kept together, you are more likely to keep the reader’s attention as the topics are variations on a theme.
How can you use it?
Whenever you present information to a potential client – especially a list – collate the similar information together to allow your recipient a greater chance of understanding. After all, the burden of proof is on you.
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