Understand Your Buyer > Wordplay > Calligram

 

What is it?

A Calligram is where the words are shaped like the thing they represent.

 

Why does it work?

It works because it catches the eye – especially if the Calligram is easily identifiable as the word and the “thing”.

 

How can you use it?

Creating a Calligram is quite difficult – you will need to employ the services of a creative designer to find the right word/font to create the effect.

 

12 Wordplay techniques to capture attention:

1. Acrostic
2. Alliteration
3. ​A​mbigram
4. Anaphora
5. Assonance
6. Calligram
7. Consonance
8. Neologism
9. Rhyme
10. Mesostic
11. Epistrophe
12. Homophone

 

 

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