Practical Sales Training™ > How To Convert > Call To Action
What is it?
A call to action is a statement, phrase or question that highlights the next action for your buyer to take.
Why does it work?
It works because sometimes (most of the time) you need to actually TELL people what you want them to do or how they can buy from you / interact with you.
Having a simple yet powerful call to action which can be used across all of your communications helps reinforce your message and makes it more memorable.
How can you use it?
There are a million ways to create a call to action, but this simple grid provides a starting point and some inspiration. Essentially we want to have something that’s as punchy and easy to remember as possible, here are 36 examples to inspire you.
Hypothetical Example:
A business coach runs a free webinar but ends it by saying:
“Thanks for attending! Feel free to get in touch if you need help.”
Most attendees don’t take any action because the next step isn’t clear or compelling.
The coach then switches to a strong call to action:
“If you’re ready to double your sales this year, click the link in the chat to book your free 15-minute strategy session with me.”
This specific and action-oriented CTA drives significantly more bookings because it tells the audience exactly what to do and why to do it now.
You can also be funny with your CTA like this chap on Linkedin – click my moustache!
See also
