What is it?
If you’ve ever bought cake mix then you will know that on the side of the box are very simple instructions for how to “make” the cake. So easy a child could do it – and that’s often the point.The question is, could you reduce your complex offering, instructions, processes and messaging to the complexity level of a box of cake mix?
Why does it work?
It works because of the path of least resistance. You are more likely to engage with and sell to someone as you have done “the work” for them and removed any unnecessary need to think or act – they just need to follow a simple process to buy.
How can you use it?
Think about how you can make dealing with you a piece of cake. How could you make your offering as simple as cake mix? a step by step process? pictures? numbers?
The simpler. The better.
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