Understand Your Buyer > How To Convert > The Buy Now Pay Later Effect
What is it?
The Buy Now Pay Later Effect allows your buyers to make the purchase whilst delaying the payment date.
Why does it work?
It works because cash flow and affordability are an issue for many buyers – it allows clients to buy even if they can’t “afford” it here and now. The ability to defer payments or combine them with a finance plan can remove the barriers to making the purchase and secure a sale which may not otherwise have occurred.
How can you use it?
Depending on your offering, could you offer your clients the ability defer payment to after delivery to ease their cash flow? It’s common for paying later to be combined with a finance offer so the client has a period of no repayments and then their finance repayments commence.