Understand Your Buyer > How To Convert > The Buy Now Pay Later Effect

What is it?

The Buy Now Pay Later Effect allows your buyers to make the purchase whilst delaying the payment date.

Why does it work?

It works because cash flow and affordability are an issue for many buyers – it allows clients to buy even if they can’t “afford” it here and now. The ability to defer payments or combine them with a finance plan can remove the barriers to making the purchase and secure a sale which may not otherwise have occurred.

How can you use it?

Example

DFS in the UK are famous for having all sorts of finance deals, but the “buy now pay later” angle is one of the most attractive.

6 different ways to structure payment for your offering:

1. Pay now start later-Allow buyers to secure something but not take delivery or use it until later when they are ready.
2. Pay on results  -Take payment when you have delivered the desired result for your buyer
3. Pay as you go – Allow buyers to pay as they consume your offering.
4. Prepayment  Allow buyers to create a credit balance that they can then draw down.
5. Buy now pay later – Allow buyers to “buy|” today but not actually pay for the item until later in the future.
6. Finance – offer finance and instalment payments to ease cashflow for your buyer.