Understand Your Buyer > How People Work > Average Reading Age
What is it?
The average reading age of an adult in the UK is 9 years of age – we need to be mindful of this in our written communications.
Why does it work?
If you fail to recognise that your written communications might be too sophisticated for your audience then you risk alienating them. To seize and keep attention requires the use of simpler language and concepts to maximise your chance of success.
How can you use it?
There are tools to measure the reading age of your writing such as the Flesch-Kincaid Readability Score which looks at the number of words and syllables in each sentence.
In case you were wondering, this page meets that standard 🙂
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.