Aston Hospitality Experts are an experienced hospitality consultancy who work in both the UK and the UAE.
In the competitive hospitality space, Aston Hospitality wanted to narrow their offering and create a more memorable and engaging presence.
As a result of the Clear Sales Message work, we encouraged Aston to relocate their website from www.aston-he.com to the more memorable www.expertsinhospitality.com. We narrowed their offering from a one stop shop to the three distinctive areas where they offer the most value, segmenting their website accordingly:
“Experts in Reducing Costs, Driving Sales & Operational Excellence”
Including case studies on their website, a glossary of terms to explain jargon and taking a clearer approach in their web and promotional copy, every touchpoint is now more engaging and easier to understand.
“Working with Clear Sales Message allowed us to focus our offering from a “one stop shop” approach to being very specific about the value that we bring and where our expertise lies. With their help we relocated our website to a new, more relatable domain name and created email signatures and other collateral to reinforce our new focussed approach.”