Assumed Intent

Understand Your Buyer > How To Lose The Sale > Assumed Intent

What is it?

Assumed Intent is all about making decisions for your buyer and telling them what they want.

Why does it work?

It’s dangerous to the sale as it completely disregards the needs and feelings of your buyer. Selling gets a bad reputation from exactly this type of behaviour. When you moved from “are you interested?” to “of course you’re interested!” it puts the needs of the seller ahead of those of the buyer which is never a good thing.



How can you use it?

If you really want to lose the sale then tell me what I want, why I’m crazy not to buy from you and assume any uncertainty on my part is completely irrelevant and push for the sale.




Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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