Understand Your Buyer > Wordplay > Anaphora

What is it?

Anaphora occurs when the start of a series of sentences begins in the same way.

Why does it work?

It works because of repetition. It’s a tool to make your point and to be remembered.

How can you use it?

When speaking to an audience or creating messages for social media/advertisements, Anaphora can be used to start and end a communication by hammering home the point you want to make.

 

12 Wordplay techniques to capture attention:

1. Acrostic
2. Alliteration
3. ​A​mbigram
4. Anaphora
5. Assonance
6. Calligram
7. Consonance
8. Neologism
9. Rhyme
10. Mesostic
11. Epistrophe
12. Homophone

 

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