Understand Your Buyer > How To Convert > QER

What is it?

A Quantifiable End Result is a tangible thing- such as a number or specified outcome that your offering helps to achieve.

Why does it work?

It works because it cuts to the chase of what your buyers are looking for and helps them to justify the price of your offering in their own mind.  By making bold claims, or evidencing quantifiable results for others, you can reassure your buyer that the decision to use your offering is a safe one.

How can you use it?

There are a number of potential things to consider, being “quantifiable” means we focus on things like time and money, but anything that can be measured can be used.

• Time saved.
• Money saved
• Money made
• Making something last longer
• Making something happen quicker
• % reduction in something
• % improvement in something
• A tangible description of the end result

 

Example

In this advert , Kumon use the notion of being a year ahead in terms of education as a simple way to quantify the end result they could obtain for their students.

 

 

see also:

• SLA – Service Level Agreement
• KPI – Key Performance Indicator
• The 1-10 Rating Effect -Making the intangible, tangible

 

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