Understand Your Buyer > How to connect with your buyer > The Slang Effect
What is it?
The Slang Effect is all about using the slang words and technical jargon that your audience use.
Why does it work?
It works because it demonstrates empathy and helps you to identify (or not) with the type of people who should buy the offering. It’s literally a case of “speaking the language” of your potential buyer.
How can you use it?
Depending on your offering and your audience, could you use non-offensive slang (or technical jargon) to communicate with them? Some examples of slang can be found here.
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