Understand Your Buyer > How People Work > Attention Span

 

What is it?

The human attention span is just 8 seconds. This means you have just 8 seconds to capture your client’s attention and start to engage them.

Why does it matter?

At second 9, everything is lost. Your communications need to recognise the fickle nature of human attention and be geared towards capturing attention as soon as possible.

 

How can you use it?

In all of your communications, be mindful that your readers and listeners are very busy and have lots of information to process. As such they will brutally prioritise where they spend their limited attention span. If you want to cut through the noise you need to be as succinct, bold and C.L.E.A.R as possible in your communication. Too much text or too much waffle could cost you not only the potential client’s attention, but their business.

 

See also

• Average Reading Age
• Cognitive Load

 

 

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