Understand Your Buyer > How To Keep Your Clients Happy > Unsubscribe Check

 

What is it?

Not every unsubscribe is intentional. Sometimes you can click it by accident and other times you may forward an email and someone clicks “your” unsubscribe link from the email you forwarded.

 

Why does it work?

It works because it provides a safety net. It’s as simple as that. Email subscribers are important, so we need to make sure we don’t lose them too easily.

 

How can you use it?

To make this work, you need to be familiar with your email provider. They will have a landing page that people are sent to when they click unsubscribe. It’s that page that needs to have the unsubscribe check on it.

 

Example

Popular companies like Zoe use this strategy to protect themselves from mistaken unsubscribes.

 

 

See also 

• Safety Net Check
• Unsubscribe Suggestion

 

 

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