Understand Your Buyer > How To Seize Attention > Seal of Approval

 

What is it?

You can seize the attention of your buyer by either displaying a seal of approval for a body you are part of, or offering to provide them with a seal of approval when they buy from you.

 

Why does it work?

A seal of approval is a shortcut to communicating that your offering is of a lower potential risk as it has been “approved of” by others or that you adhere to a set of standards or requirements.

 

How can you use it?

There are two ways to do it:

1. Use the seal of approval for the bodies you are a part of (so long as your buyer would CARE about them.
2. Offer your own seal of approval to your clients.

 

See also

• The Association Effect
• The Official Supplier Effect

 

Like this kind of stuff? Want more?

Then Practical Sales Training™ is for you…

Action focussed, affordable sales training

for entrepreneurs and small business owners.

Brought to you by James Newell