Understand Your Buyer > How To Convert > The Similar Effect

What is it?

Showing your buyers “similar” parts of your offering can allow them to make a more informed decision.

 

Why does it work?

It works because your buyer won’t necessarily know about every aspect of your offering. By ensuring you tell them about similar solutions

 

How can you use it?

Consider for each part of your product or service – where are the similarities? It could be that they solve the same problem, are designed for the same buyer type or a number of other factors.

With that defined, make sure you show your buyers similar things they should consider –  either on your website or in your calls and presentations.

 

Example

Amazon show similar products they offer to help you make a better buying decision.

See also

• The Also bought Effect
• The Popular Effect
• The Similar Effect
• The Comparison Effect

 

 

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