Understand Your Buyer > How To Keep Your Clients Happy > Frequently Asked Questions

What is it?

Anticipating and itemising the questions your buyers and customers may ask you allows you to provide a faster and better response, which pleases customers and impresses buyers.

Why does it work?

It works because it provides people with what they want. It all comes down to a little homework and preparation and talking about what matters.

The right FAQ allows buyers to make better decisions and customers to serve themselves without having to burden you.

There are some questions that people either didn’t think of, or aren’t comfortable asking, so having these laid out and provided can help to overcome these issues.

How can you use it?

You simply need to consider all of the questions your buyer may have for your offering:

Compatibility with their current circumstances/equipment
How to get started
Transitioning from another supplier to you
Best practices / tips/ hacks
Speed of results
Speed of delivery
Longevity of results
Warranty/guarantee
Aftercare / parts / servicing
Troubleshooting for specific issues.

Example

Look no further than our very on FAQ for Clear Sales Message™:

If you really want to wow your buyers, then consider adding video answers to each question just like Apple do:

See also

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