Practical Sales Training™ > How To Keep Your Clients Happy > Gift Wrapping
What is it?
If you have a physical product offering, offering to gift wrap the purchase (especially at Christmas) is a welcome additional service.
Why does it work?
It works because for some people, the convenience (and feeling of luxury) that having things gift wrapped provides, can be very attractive. Whether you charge extra for the service, or include it as standard, presenting your offering to clients gift wrapped can reaffirm their buying decision, make it feel like more of a treat and overall make the buying experience a positive one.
How can you use it?
If appropriate to your offering, and this isn’t limited to Christmas and birthdays, consider adding the option for your buyers to have their purchases gift wrapped. If you already promote your offering as a gift or sell gift vouchers, then this is yet another way to ensure your buyers can get the best from their gifting experience.
Hypothetical Example:
An online bookstore offers a “luxury gift wrap” option for £3. Customers buying books as Christmas presents choose this option because it saves them time and adds an extra touch of thoughtfulness. The book arrives wrapped in premium paper with a ribbon, and the customer feels like they’ve gone the extra mile – even if all they did was tick a box at checkout.
Similarly, a handmade jewellery brand offers free gift wrapping on all orders over £50. Buyers see this as an additional “value add” and are more likely to purchase jewellery as gifts, especially during holidays.
By simply offering a gift wrap service, these businesses increase customer satisfaction, justify higher prices, and create a memorable unboxing experience.
See also
