Understand Your Buyer > How To Convert > The Popular Effect

What is it?

The Popular Effect is all about highlighting the most popular choices made by your current buyers to help future potential buyers make the right decision.

Why does it work?

It works because it not only makes it easier to decide, but it harnesses Social Proof and demonstrates that so many people buy from you that you’ve identified a trend. Often when we buy something we’re looking for reassurance and guidance, so indicating the most popular choice in your offering can be all that’s necessary to move someone to buy.

 

How can you use it?

Quite simply you need to highlight the most popular things your clients buy on your website and in your sales materials.

 

Example

Amazon openly promotes how many of each product it sells each month so you can gauge popularity.

 

 

See also

• The Also bought Effect
• The Similar Effect
• The Comparison Effect

 

 

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